The design of your web site plays an important role in communicating what you do, who you are and how you want to be perceived.
What we do in terms of Web Design:
- Logo Design (when needed)
- Establishing a Web site Layout
- Graphics and text
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Some common web design goals include:
- Brand Awareness or New Brand Establishment
Generally we find that businesses like to build brand awareness through their web site and will thus use the branding they have used in the past for their web site. If it is a new business or if the branding is outdated, a web site is a great way to establish your business's new image.
- Differentiation from competition
If you've discovered since inception that your branding looks similar to that of a competitor or a totally unrelated business, a web site can help you differentiate yourself and make your marketing efforts more effective.
- Positive reflection of the desired company image
Sometimes it is difficult to put the desired "image" of your company into an actual graphical representation. Our designers have experience in this area and make this job look easy. Unlike print marketing, web marketing is much more merciful in that you can chop and change easily until the desired result is achieved.
The Web Design Process:
- Logo Design (if needed)
If you do not yet have a logo for your business, we will work with you to define a brief for the design of your logo, where we define your reservations (if any) on the colour schemes, look & feel (e.g.. elegant vs. funky), specific elements / graphics you would like used, etc. These items can be defined by considering any existing branding and how you position yourself (how you want to be perceived).
A series of logos is produced based on the brief for your review. Once a logo is chosen adjustments can be made as needed.
- Web Design Brief
Having a logo established is important as the design should ideally compliment your brand and communicate what you do, while leaving the visitor with the right memorable impression. With a logo designed, we move on to the design of the site, where we define a web design brief. Again, the brief describes your reservations on colour schemes, look & feel, specific graphics to be used.
- The Design
The design template is done according to the brief and a series of options is provided. Once a design has been chosen adjustments are made as needed.
- Implementation
The artwork moves from the design desk to our developers for implementation. This is where the design becomes a functional web site before being uploaded to the web.
Web site development is quite different from web site design. While an artistic approach is used in web design, a technical strategy is used in web development.
- Whether you require the simplest 5-page, brochure style web site, or a self-generating, interactive E-commerce solution completely controllable by you or anything in between, Digi-Blue Solutions is the company you are looking for.
- Our skilled web programmers use the latest available web programming technologies to achieve the best results for the features and functionality’s of web sites.
- Providing customised solutions means that we only give you what you need and will never try to sell you features & functions that will not prove necessary to the effectiveness of your web site – with regards to the usage by the web site visitor and yourself.
- Having said this, once the web site is complete, upgrading and implementing new features in the future as you experience a need for them is always possible.
- The Internet is one of the fastest evolving technologies today – new and improved technologies are developed all the time – this means new things can be done and old things can be done in a more efficient manner. As a development company we constantly look out for new technologies, experiment with them and become skilful in them to determine how they can help businesses grow and take advantage of the Internet’s versatility and effectiveness as a marketing and business tool.
Static Web sites - A static web site is typically those with a low volume of content that does not change often. When changes are needed you can get in touch to discuss what is needed. Static web sites are great for small start-ups looking to establish a web site with basic information that does not need to change often.
Dynamic Web sites - We will soon be able to offer dynamic sites. A dynamic site is one where the content can be updated by you privately via the web. Dynamic web sites are great for online shops or catalogues, directories and corporate sites that need to be updated on a regular basis.
We've Helped Clients Achieve the following types of Goals
- Increased awareness and interest
- Increased sales
- A direct source of financial income
- Develop one-to-one, valuable and lasting relationships with customers
- Exposure to opportunities for the further development of the business
- Improved credibility
- Improved customer service
- Access to a larger part of an existing market and/or access to a completely new market
- Develop one-to-one, valuable and lasting relationships with customers
- Exposure to opportunities for the further development of the business
Contact us today for a quotation.