Is your corporate identity a runway model or an extreme makeover candidate?

Your professionally designed corporate identity is the visual means by which organizations, businesses, manufacturers, and, most importantly, your consumers recognise your unique products and services in the market.

One can often recognise a company's growth in the growth of its corporate identity. The original corporate identity's design would have been greatly influenced by the original business concept but as the company grows and develops into a more distinguished entity so will their corporate identity develop to reflect these changes.

What does your corporate identity consist of?

Most importantly, the logo. The logo is one of the indicators of the corporate identity's design. The rest of the CI's design would most commonly be indicated by the services or products your unique company offers. Another possible indicator for the design of your corporate identity would be the specific target markets your company service and how their views are formed within the market space. How do you think a corporate identity for a children's product would differ from a product design for the high earning professional individual? Clear, isn't it?

Your company's logo says as much of the company as the entire corporate identity which will consist of fax cover sheets, complimentary notes, invoices and quotes, letterheads and any other part of your visual stationary be it electronic or printed. Your corporate identity would be the star influencer when it comes to your website design (look and feel) and in today's day and age who can afford not to have a website linked to their company? If you view your corporate identity as a marketing tool every time your send out an invoice, how strong will your marketing budget become? The buzzword in marketing is branding and thus indirectly the perception of the public and its commercial markets of your company.

The use of a professionally designed corporate identity

Just as your corporate identity can uplift the public view of your company so can it down tear perceptions formed by the public of large and seemingly unapproachable companies that wish to stay in touch with their end consumers.

The corporate identity comes into being when there is a common ownership of an organizational philosophy which is manifest in a distinct corporate culture - the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. (Balmer, 1995).

Ultimately it is important that the right people remember your logo and corporate identity at the right time and know where to get hold of you in time of need. Are you visually recognisable?

Brand Identity design

To begin with, it is important to know that the corporate identity , just as individuals' personality, is the image with which your company can be identified. A company's corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. The image reflected by the “company's personality” will make the company identifiable and different from the rest and it will also determine its importance in the business world. Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable.

Your company's corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, inserts, envelope, etc. A strong identity strengthens your brand, becoming recognizable to the target audience. It's advisable to begin with the creation of a logo or company brand since the development of the identity will depend on them. The logo will be present in all the pieces that form the corporate identity system. Contact us today for a quotation.